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Clients want the personal touch, and the way to
provide it today is to identify opportunities with each client, and make that information available
across the organization. In response, leading companies are putting systems and procedures into place,
to capture and record each client touchpoint experience.
Technology is playing a very important and
necessary role. Without the power of new technology, organizations would not have the ability to provide
the traditional qualities customers and other clients look for – convenience, familiarity, and a company
that listens and displays agility in their speed of response.
But however useful, technology must be integrated
piece-by-piece into an implementation program; otherwise you might risk alienating your clients.
The integration must also take into account the company’s unique personality, positioning, and brand.
There is no suite of technology available that can be simply installed, and provide instant gratification.
This is an ongoing discipline, and a commitment.
Relevant Communications provides the relationship
management technology that allows you to build incremental value immediately and continuously, one client
at a time, one document at a time. It can ensure that a client never has to tell you the same thing twice,
and that your message to them is targeted, relevant, and based on their own input. The human element, the
proof that you are listening and responding, is what will build trust, and garner results.
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