Effective communications is
essential to building relationships with all of the various clients of a modern business,
both internal and external.
Connecting with clients starts by
communicating a message to an appropriate audience. The current approach used by marketing
professionals is to target a smaller, more manageable audience rather than casting a wide
broadcast net. Their objective is to be able to track impressions but not impact on the individual.
The idea is to listen to their reaction and respond accordingly. Learn who they are, and what
their needs are. However, if the goal is to build relationships with a broad spectrum of clients,
and not just prospects or customers, a different approach is required.
In contrast, Relevant Communications enables
you to target a wide audience, yet easily and cost-effectively tailor a relevant message to each
individual. The idea is to make the audience as wide as possible and narrow the message on delivery.
In this way, customized communications with a variety of different clients becomes possible.